Our project is to create a customer-centered web design that will strengthen the brand, establish business clarity by providing user-focused experience as well as to gain leads and build seamless digital communication channels between patrons and Kids Campus.
Before the revamp, Kids Campus website was developed ages ago and was not able to provide the most up-to-date information to customers due to how it was constructed. We need a new, more advanced way to present their company's identity to all of their customer groups.
We got down to work immediately by conducting a survey with teachers, students, and parents. We uncovered many important facts about Kids Campus and used this information to create the website. We used their branding and added a few CTAs in strategic locations to draw users to the site and increase conversions.